Which came first - the chicken or the egg?
A couple weeks ago, i was having a very interesting conversation with another tourism-oriented person like myself.
The conversation basically centered around which was more important pumping your limited dollars into marketing your destination or into product development.
To put it mildly the conversation, just seemed to have evolved into that conversation one has about whether the chicken or the egg came first. It just kept going without reaching anywhere.
Marketing versus Product Development. What's your take? Do you feel that:
(A) You should pump that money into your product, because once your product is superior naturally people will want to experience it (and guess what word of mouth marketing is extremely effective - and you don't pay for it)
OR
(B) Pump that money into marketing your destination (you need to be visible in the marketplace) which may eventually lead to you getting more visitors (and guess what that means more dollars, so you can use that to develop your product)
OR
(C) both a and b. (IF you pick C ... a thought that just came to me...maybe, just maybe you may have just answered the age old question as to what came first the chicken or the egg.)
The conversation basically centered around which was more important pumping your limited dollars into marketing your destination or into product development.
To put it mildly the conversation, just seemed to have evolved into that conversation one has about whether the chicken or the egg came first. It just kept going without reaching anywhere.
Marketing versus Product Development. What's your take? Do you feel that:
(A) You should pump that money into your product, because once your product is superior naturally people will want to experience it (and guess what word of mouth marketing is extremely effective - and you don't pay for it)
OR
(B) Pump that money into marketing your destination (you need to be visible in the marketplace) which may eventually lead to you getting more visitors (and guess what that means more dollars, so you can use that to develop your product)
OR
(C) both a and b. (IF you pick C ... a thought that just came to me...maybe, just maybe you may have just answered the age old question as to what came first the chicken or the egg.)
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