Agressive Marketing Strategies needed
Directors of Tourism and Marketing Managers from Antigua and Barbuda's overseas tourists offices recently converged on Antigua to set the vision for the destination for 2009.
CEO of the Antigua and Barbuda Tourism Authority, Colin C. James, in his presentation on the way forward, emphasised the need to respond quickly and in a focused and strategic way to meet the unprecedented challenges that are affecting the industry.
Embedded in the development of a three year marketing plan, was an emergency 90 day turn around plan, which he said, will be implemented shortly following consultation with the Antigua Hotel and Tourist Association (AHTA).
James said that, "the primary objective of the 90 day turn around plan is to market the Antigua and Barbuda destination brand using a creative mix of marketing and PR programs, to drive visitor arrivals from all source markets."
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CEO of the Antigua and Barbuda Tourism Authority, Colin C. James, in his presentation on the way forward, emphasised the need to respond quickly and in a focused and strategic way to meet the unprecedented challenges that are affecting the industry.
Embedded in the development of a three year marketing plan, was an emergency 90 day turn around plan, which he said, will be implemented shortly following consultation with the Antigua Hotel and Tourist Association (AHTA).
James said that, "the primary objective of the 90 day turn around plan is to market the Antigua and Barbuda destination brand using a creative mix of marketing and PR programs, to drive visitor arrivals from all source markets."
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